Why is it so hard to get a job in marketing?Try asking a Doctor or a Lawyer their path to becoming a professional in their field. You will get an endless amount of the same answers. These are professions that are only accessible to students that go through a very lengthy, structured and traditional educational process.There is no grey area in the path to success for Doctors and Lawyers. However, if you ask the same question to 100 marketers, you will be surprised at how they got where they are. While education is always important, most employers will want to know the following before hiring a marketer: What results have you achieved as a Marketer?
  Do you have any relevant work experience?  Do you have a Visual Portfolio of what you can do as a marketer? Do you have references that can verify your marketing knowledge?  
Why is a University Degree is not sufficient?Many students believe that because they spend an endless amount of money on their university degree, they are entitled and qualified for a position in Marketing. WRONG! While students should feel entitled after spending years, thousands of dollars and endless hours working towards their degree, this alone is not sufficient. 
   Marketers are judged on results. A Master’s Degree in Marketing has little to no stand-alone value. Most employers will rather give the position to applicants that can deliver results and are up to date with how to market on the most innovative technological platforms. That is not to say that a university degree has no value, rather it goes hand in hand with work experience.GenM Case StudyAt GenM we train the next generation of marketers; therefore, we occasionally need to hire marketers ourselves. We posted a Job ad in Toronto (Canada) for a marketing position a while back. We spent hours tracking the data of all applicants. 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While we feel that education can provide a lot of knowledge, it does not offer any evidence as to whether an applicant will be able to perform. 
Marketing Internships If you recently finished college or are in the process of doing so: Is your goal to get a career in marketing?Or maybe you simply want to improve your knowledge of social media and marketing?If you answered yes to either question, then you need to get one or more internships. Consider these as the logical next step after school. Whether these positions are paid, or unpaid is not the essence here.By now, you have already spent a lot of money getting through college so might as well give yourself the best chance at a prosperous marketing career. Don’t make the mistake of applying to marketing jobs without any internship experience or you will get stuck in low paying positions doing boring work, and once you're labeled as an average marketer, it will be next to impossible to climb the marketing ranks. 
 Summarizing. Internships are the logical next step to get some hands on experience, just make sure you enter positions that will provide you with the tools and mentorship needed to foster your growth.Searching for the Perfect InternshipFor starters, you could check your favorite job board. However, be careful of fraudulent positions that are often posted for entry level positions.Another viable option is to complete our fun, easy and interactive mini courses, which will grant you access to our job placements platform. Once here, you will be able to explore thousands of posts from small local businesses that are seeking for a marketer. What is so special about our placement? It’s entirely free; It only requires a few hours of remote work per week; It allows you to showcase marketing results; It allows you to create a beautiful portfolio;        It allows you to have marketing-related references. If it sounds too good to be true, sign up and start learning today!