Have you ever wondered why and how millennials use social media? As a millennial and user of Instagram, Facebook, Twitter, Messenger, WhatsApp, Snapchat, and LinkedIn, I have a unique perspective that can help shed light on that question.
Just like most people, millennials use social media to express themselves and connect with their peers. With social media, you can be anyone you want, to anyone who will listen. You can express yourself a thousand ways, often with much greater detail than in real life. For the younger generation, social media is often a better alternative to a face to face interaction.
How most millennials use social networks.
Instagram - Your perfect persona.
Instagram is where millennials share visual posts about themselves to the public. Users can use the platform to show idealized versions of themselves using filters, live video, captions, and hashtags.
Snapchat et al. - How you are growing and changing?
Millennials typically use Snapchat to capture their daily candid moments and share them with close friends and the public.
Twitter - Your inner thoughts.
Twitter is the social network that millennials go to express how they think and what they believe.
Messenger - Your pipeline to friends.
As one of the most popular apps in the world, Facebook Messenger is usually the preferred choice for millennials who want to communicate with friends using text, images, GIFs, and video.
WhatsApp - Your pipeline to friends & acquaintances.
WhatsApp is the go-to app for millennials who want to talk with friends and acquaintances that haven't yet been added on Facebook.
Facebook - Anything you want it to be.
Facebook is undoubtedly the most popular social networking platform for millennials, and just about anyone with an internet connection. It's the ideal platform for reconnecting with old friends and sharing information.
LinkedIn - Your status and significance.
LinkedIn has quickly become the top place for millennials to network with professionals and advance their careers.
Others - Other networks tackle really niche markets and all have their own ways of expression and connection.
The social media world is such an exciting and vast place. There is room for all us. Use the tools of social to express yourself in new ways and connect with friends new and old. It's not going anywhere so get comfortable and start learning.
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